The missing pieces in content marketing

We could talk about content all day, highlight the importance of new content, and use meaningless phrases like “content is king” until the large domesticated ungulates come home – cows. There is a truth about content that we all have to face in order to understand anything about it – content is not new unless it is original.

Posting content from one site to another does not make it new and it certainly does not make it yours. To have an impact on an audience content needs to be engaging, enriching, and relevant – if it’s not then why should anybody care?

The real secret is storytelling.

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There is gentle math involved – to try and keep robots out.

Timber! Email really does save trees.

11 + 4 =